Meet Jill, founder of Fatso High Performance Peanut Butter

Jill Van Gyn, foodie extraordinaire, peanut connoisseur and founder of Fatso, high performance peanut butter, aka “the way better peanut butter”! Fatso is an all-natural peanut butter enriched with plant-based superfats. Check out the website for recipes and a link for exactly where to find Fatso close to you! Fatso has been an award-winning company from the beginning, and recently was recognized on MacLean’s Startup List 2020 of Canada’s Top New Growth Companies!

FOLLOW, LIKE, ENGAGE: @eatfatso

www.eatfatso.com

JILL VAN GYN INTERVIEW:

What did you want to be when you grew up?

“I wanted to be a pilot for a while then I realized math was involved. Then I wanted to be a journalist or a humanitarian aid worker. I don't fly planes, but I do get to do a lot of writing and non-profit work through Fatso!”

What 2020 has taught you about your business, or being an entrepreneur in general?

“Remain adaptable and always be poised for change and upheaval.  Dwelling on what could have been or what should have been is a killer. Process the change, accept that it is what it is, and pivot hard.”

Anything you want to say to “Women In Business”? Or those that aspire to start a business? 

“Failure is part of the process. Small or big - there are always valuable takeaways and an opportunity to grow.”

Female Founded Brands Jill Loves:

“Check out Joni (@Get_joni) for accessible period products - headed by Linda Biggs!” Joni Organic Period Care, providing bamboo pads delivered.

Charities Jill Supports:

“PEERS Victoria (@peers_victoria) is my personal cause to champion. They are a sex-worker resource centre in Victoria BC. Sex work is work!” Peers provides an array of outreach and drop in harm reduction and support services alongside education and employment training for current and former sex workers, in Victoria and on Vancouver Island.